Solar Energy Ballot
Initiatives in Florida
In 2016, I worked with a grassroots coalition called Floridians for Solar Choice to educate voters about two opposing solar amendments on Florida’s ballots. I was in charge of placing our Facebook and Google ads that were highly targeted for likely voters in the largest cities in Florida. Unlike our well-funded adversaries - the wealthy monopoly power companies - we were a scrappy, grassroots group that had limited funds. This led to many creative ways of spreading the word and I am proud to have created several paper-mache Monopoly Man costumes that were used at events across Florida, in graphics, and even a music video. I also produced social media kits for our allies, graphics for endorsements and quotes to showcase high profile Floridians speaking out and supporting solar choice.
Here is a stock photo I took of the Monopoly Man costume I created. This is still in use today because its a powerful image that tells you immediately something shady is going on.
This was a graphic template I created for various staff members to use as the endorsements started to roll in. At the end of the campaign, the coalition had around 200 endorsements and these graphics started showing up all over social media in Florida.
Various quotes turned into a graphic about the shady solar amendment propped up by Florida’s monopoly power companies.